Andrew Mann, Customer Data Director, the Co-operative Group

Data can be a scary prospect for many organisations. Where do you start in turning insight into action? How can you personalise your offering to customers without seeming to intrude on their privacy and sell them too much? Where is the best place to get your message across?

Hear examples from Andrew Mann on how you can solve crucial business challenges using customer data, including using data to create a more personalised, segmented strategy or giving customers a sense of control over their experience.

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