Neil Blagden, Director of Customer Strategy & Business Operations, CCO, DirectLineGroup

Neil Blagden, Director of Customer Strategy & Business Operations, CCO, DirectLineGroup speaks with the Customer Management Network about how he combines business operations, customer experience transformation and multichannel strategy to deliver a great customer service strategy, how has social media has affected his customer strategy, and the initiatives he has put in place to tackle the social phenomenon. Neil also discusses how he goes about delivering a great level of service whilst streamlining operational activities.


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