Megan Neale, Global Head of Customer Engagement Centres, Unilever

Business, but what should be the aim of every individual, whether customer facing or not? Delivering an experience that evokes an emotional reaction from customer makes them more likely to share their positive experience with their peers. With over half of the global population using the internet and over 2 billion social media users, how can a brand engage global customers on an emotional level using digital means?

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