Customer Data, Insights & Analytics
Customer data, insights, and analytics are essential components of a successful CX strategy in today's digital landscape. By leveraging customer data effectively, businesses can gain valuable insights into consumer behavior, preferences and trends.
This data-driven approach enables businesses to personalize interactions, anticipate customer needs, and deliver tailored experiences that resonate with their target audience. Advanced analytics tools such as predictive modeling and customer segmentation empower businesses to make informed decisions and optimize CX strategies for maximum impact.
The key to leveraging customer data for CX improvement lies in gathering and analyzing information from various touchpoints, including website interactions, social media engagements, purchase history, and customer feedback. By consolidating and analyzing this data, businesses can identify patterns, trends, and pain points that directly impact the customer journey. Get to grips with the foundations of customer data and analytics with our content below.
Which is most valuable: Solicited or unsolicited customer feedback?
March 19 by Annette Franz
Customer feedback is the life blood of a customer-centric organization. Annette Franz, CCXP, founder and CEO, CX Journey Inc., explains where to find it and how to put it to work
Decreasing churn: How to use win-loss analysis to effectively drive net retention
February 22 by CX Network
Watch this session from All Access: Voice of the Customer 2024 to learn how win-loss analysis can aid customer retention in times of economic strain.
Measuring true VOC: Real-time insights powered by AI
February 22 by CX Network
Watch this session to learn how AI can revolutionize your approach to customer insights in the contact center,
Who owns the Voice of the Customer?
February 13 by Musa Hanhan
Why VoC programs must be adopted by the whole company and not just the CX team
Putting customer data to work for social media marketing
January 29 by Melanie Mingas
How you use a customer’s data for marketing can make or break their trust. Chris Robinson, paid social director for The Goat Agency explains
The definitive guide to customer journey analytics in financial services
January 19 by CX Network
The 101 on customer journey analytics and how it can work for your organization
Why data is the most underappreciated asset in your company
January 18 by Musa Hanhan
Musa Hanhan and Sami Nuwar explain how to unleash the hidden power in customer and company data
How to master customer data analytics for 2024
December 20 by CX Network
In this report, CX Network explores the data analytics capabilities businesses need to get valuable insights in 2024 and beyond
How Tagado is helping monday.com transform customer feedback into qualitative data intelligence that drives action
November 16 by CX Network
A case study on Tagado's work to simplify processes for a leading SaaS workplan management platform
How text analytics can uncover the 'why' behind NPS
November 07 by CX Network
Discover why NPS is important - and understand its limitations
What are customer insights?
November 03 by CX Network
A guide to collecting, using and actioning customer insights from data and analytics
Journey management: Placing CX at the heart of business strategy
November 03 by CX Network
How to put qualitative and quantitative customer data at the center of business decision-making
